For the first time media is the least
trusted institution globally. In 22 of the 28 markets surveyed it is now
distrusted. The demise of confidence in the Fourth Estate is driven primarily
by a significant drop in trust in platforms, notably search engines and social
media. Sixty-three percent of respondents say they do not know how to tell good
journalism from rumor or falsehoods or if a piece of news was produced by a
respected media organization. The lack of faith in media has also led to an
inability to identify the truth (59 percent), trust government leaders (56
percent) and trust business (42 percent). For more see Edelman TrustBarometer .
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