Sunday, 17 April 2016

There Is No Such Thing as a Green Product ?

Authors Trevor Zink and Roland Geyer  suggest that here is no such thing as a “green” product. The corporate sustainability gospel—that green companies sell green products, and green products have some absolute and well-defined environmental attributes—evaporates on closer inspection. According to the authors the environmental benefits of green products are not that they somehow fix the environment or have zero impact, but rather that their environmental impacts are less than those of similar products. Products can have an impact on the environment during one or more stages of their life cycles, which are production, use, and end of life. A natural step is therefore to tally up the environmental impacts of similar products throughout their life cycles and compare the results. Read more at SSIR here .

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