Thursday, 30 August 2012

Brands in the Edge of Ethos : You Want Success? Start a Mass Movement.

There’s a new talk in the marketing world now and it has to do with… movements. The goal is to use people as Media, exploit their causes  and , ultimately, find and  push their buy button in their brain . How? This is where  the book ‘Uprising: How to build a brand and change the world by sparking cultural movements’ explains how brands can become part of something that is changing the advertising industry. Author Scott Goodson is founder and chairman of the agency, StrawberryFrog. Perhaps a good read for selfish  brands with a vision to become tiny hidden persuaders  and manipulators, exploiting the so-called Social (?) Media.

Tuesday, 28 August 2012

After Capitalism? “Nice Capitalism” ... of course !!

Economist Jayati Ghosh has seven dreams for an ideal society, which would root out inequality but preserve cultural differences. You can see the relevant video in Guardian here. She is one of the world's leading economists, professor of economics at Jawaharlal Nehru university, New Delhi, and the executive secretary of International Development Economics Associates (Ideas). What a pleasure to see today such leading figures in economics to embrace ideas presented in a book published in 2008 , before the economic crisis, that forecasted the turmoil .. Have you read the book “Nice Capitalism” ? The book was proved prophetic, since with his own way ( and with it’s underlined message “Nice Capitalism…WANTED! ) forecasted in time the collapse of the American economic hegemony and it’s model of “Selfish” Capitalism - characterized by greed, arrogance but also indifference for the increasing inequalities in the society - and the supremacy of “Nice” Capitalism that is adopted mainly in countries of Europe , based on the ancient Greek – centric idea of “metron” (measure) in life. 

Monday, 27 August 2012

Monsanto and other Global Brands Give Millions to Kill GMO Labeling

New campaign finance reports reveal that Monsanto Co. just contributed $4.2 million to defeat Proposition 37 in California / US, which would require labeling of genetically engineered food, according to consumer watch dog Right to Know .  That is the largest contribution in the race.  Total contributions from major global brands to defeat Proposition 37, amount to $25 million.
Thus far, the “Big 6” pesticide companies (Monsanto, Dow, BASF, Bayer, Syngenta and DuPont) have contributed $13.5 million to defeat Proposition 37. See details in the link.

Monday, 20 August 2012

Σε αφανισμό οδηγούνται οι μεγάλες ελληνικές βιομηχανίες από τις εξοντωτικές τιμές του φυσικού αερίου

Με Ειδικό Φόρο Κατανάλωσης (ΕΦΚ) δεκαπλάσιο από άλλες χώρες, έλλειψη ανταγωνισμού, μονοπωλιακές πρακτικές, άκαμπτο ρυθμιστικό πλαίσιο και εξοντωτικά τιμολόγια που είναι 100% ακριβότερα από ότι σε γειτονικές χώρες και σε χώρες της ΕΕ, το φυσικό αέριο βάζει τη ταφόπλακα στην χαμένη ανταγωνιστικότητα των Ελληνικών προϊόντων και γίνεται η αιτία να οδηγηθούν χιλιάδες ακόμη εργαζόμενοι στην ανεργία. Διαβάστε περισσότερα εδω.