Brands in the Edge of Ethos : You Want Success? Start a Mass Movement.

There’s a new talk in the marketing world now and it has to do with… movements. The goal is to use people as Media, exploit their causes  and , ultimately, find and  push their buy button in their brain . How? This is where  the book ‘Uprising: How to build a brand and change the world by sparking cultural movements’ explains how brands can become part of something that is changing the advertising industry. Author Scott Goodson is founder and chairman of the agency, StrawberryFrog. Perhaps a good read for selfish  brands with a vision to become tiny hidden persuaders  and manipulators, exploiting the so-called Social (?) Media.