The business of.. business isn’t only about profit. It’s about people. Particularly people who have made a difference. We often meet these people at moments when they feel at their most vulnerable or helpless. But it’s in such moments that the human spirit can shine through. That’s what this story is all about. The “ You Are The Big Picture” campaign pays tribute to these people in giant portraits designed to match the size of their compassion, resolve, determination or integrity. A great communications campaign by Aviva.
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