Tuesday, 15 December 2009

Corporate social responsibility still makes good business sense


With the recession in full swing and no reprieve in sight, one might expect interest in corporate social responsibility to wane, or perhaps even die a natural death.

Not so, according to Craig Smith, INSEAD Chaired Professor of Ethics and Social Responsibility. He believes that corporate responsibility has never been more prominent on the corporate agenda, according to a recent report by INSEAD Knowledge.

The financial crisis and its effects on the global economy have made it clear, he says, that the stability of our global market system depends on responsible behaviour, sustainable business models and proactive management of business impacts on society, as well as regulatory frameworks.

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