Creative for Good:How to make easier public service campaigns

The goal of the initiative, called Creative for Good, is to make it easier to produce effective public service advertising campaigns on issues like health, education and the environment. Creative for Good is being introduced by the World Economic Forum in collaboration with two partners: the Advertising Council, the nonprofit organization that oversees the creation, production and distribution of public service campaigns in the United States, and Ketchum, a public relations and marketing communications agency that is part of the Omnicom Group. See more here .