Friday, 21 December 2012

Building A Futureproof Brand? What You’ll Need In 2013.


(By Marc Stoiber). I help clients build futureproof brands, so a predictions article seems a natural fit. And because collaboration with my network of global experts is part of building those brands, I’m blessed to stand on the shoulders of giants when looking ahead.
So without further ado, let’s launch right into it.  My futureproof brand 2013 predictions (with a little help from my very talented friends).
1. The Implosion Of ‘Greed Is Good’ Brands
I leaned on my friend John Marshall Roberts for this one. John is a best-selling author, behavioral scientist and founder of Worldview Thinking. When I asked him to polish the crystal ball he told me “The individualistic worldview, focused solely on profit, is continuing to decay. Obama’s re-election gave it another kick – expect continued collapse of this worldview, and the brands it represents, in 2013.”
But will we suddenly be inundated with brands that put the humanistic worldview first? Not necessarily. “There is going to be a rise of companies that succeed against all status quo wisdom” Roberts says. Think Tom’s Shoes, with its ‘buy one give one’ philosophy. Or Zappos, selling insane service to build a shoe business…   Read the full article here .  

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