JWT recently released the eighth annual forecast of key trends that will shape or significantly impact consumer mindset and behavior in the near future. No need to elaborate why such trends have considerable impact in the MarCom strategy of every company in our times.
In this year’s report, new technology continues to take center stage, as we see major shifts tied to warp-speed developments in mobile, social and data technologies. Many of our trends reflect how businesses are driving, leveraging or counteracting technology’s omnipresence in our lives, and how consumers are responding to its pull. However, what should be noticed in the 2013 report, is the fact that MarCom people are for the first time pay attention on happiness and well-being and how businesses are addressing it for marketing and real good purpose. Happiness was a favorite theme in the book ‘Nice’ Capitalism four years ago ( you can also download for free ) and a popular topic of many posts in this blog. See more about the ten trends, here . For stories about the new breed of superior brand species, ie Nice Brands, follow us also in Twitter .