Weber Shandwick recently took stock of the reputation of business. The study, “The State of Corporate Reputation in 2020: Everything Matters Now”, was conducted in partnership with KRC Research and surveyed executives from 22 markets around the world. The study examines what drives reputation, why it is important to be highly regarded and the benefits that come with having a strong reputation. A primary finding from the research is that reputation today is omnidriven. That is, a company’s portfolio of reputation drivers is no longer dependent on solely a few select factors. Everything matters today, from quality of employees, to quality of products, to financial performance, to corporate culture, to community. The list goes on. In an environment where business leaders are being caught off guard by dangers that seemingly lie in plain sight, companies must ensure they are hyperalert to all factors when working to build and safeguard their reputations. See the report at : https://bit.ly/38eemnW
Friday, 17 January 2020
Monday, 26 February 2018
When you buy an airplane ticket or a DVD online, you may pay a higher -- or lower -- price than another customer buying the very same item from the very same site.Why? Because the information the site has compiled on you suggests that you may be willing to pay more -- or less -- than others for that item. Is this kind of "price customization" legal? The Internet allows shoppers to easily compare prices across thousands of stores. But it also enables businesses to collect detailed information about a customer's purchasing history, preferences, and financial resources -- and to set prices accordingly. More here.
Weapons of math destruction, are mathematical models or algorithms that claim to quantify important traits: teacher quality, recidivism risk, creditworthiness but have harmful outcomes and often reinforce inequality, keeping the poor poor and the rich rich. They have three things in common: opacity, scale, and damage. They are often proprietary or otherwise shielded from prying eyes, so they have the effect of being a black box. They affect large numbers of people, increasing the chances that they get it wrong for some of them. And they have a negative effect on people, perhaps by encoding racism or other biases into an algorithm or enabling predatory companies to advertise selectively to vulnerable people, or even by causing a global financial crisis. But as the book suggest the mathematics of big data increases inequality and threatens democracy. More here and at http://amzn.to/2clQHXG
Thursday, 22 February 2018
For the first time media is the least trusted institution globally. In 22 of the 28 markets surveyed it is now distrusted. The demise of confidence in the Fourth Estate is driven primarily by a significant drop in trust in platforms, notably search engines and social media. Sixty-three percent of respondents say they do not know how to tell good journalism from rumor or falsehoods or if a piece of news was produced by a respected media organization. The lack of faith in media has also led to an inability to identify the truth (59 percent), trust government leaders (56 percent) and trust business (42 percent). For more see Edelman TrustBarometer .
Sunday, 17 April 2016
SSIR here .
Wednesday, 6 April 2016
As Chang had put it in Guardian: “Economics, as it has been practised in the last three decades, has been positively harmful for most people.” !! “Economists are not some innocent technicians who did a decent job within the narrow confines of their expertise until they were collectively wrong-footed by a once-in-a-century disaster that no one could have predicted.” Far from being an inward-looking, hermetic discipline, economics has been a hugely powerful – and profitable – enterprise, shaping the policies of governments and companies throughout much of the world. The results have been little short of disastrous” . A great book, a must read, for all thought leaders. Ha-Joon Chang, Prof at the University of Cambridge, is one of the leading heterodox economists and institutional economists specialising in development economics .
A Professor at Cambridge that is analytically debunking the myths of capitalism in his book “23 Things They Don’t Tell You About Capitalism”. A must read.
See more here.
Friday, 1 April 2016
According to Huffpost , the media and partnerships division of the venerable magazine Scientific American hosted a panel Thursday at the National Press Club featuring journalists and scientists. The event, cosponsored by a group called GMO Answers, focuses on whether science is “explained fairly in the media.” What might be less apparent is that GMO Answers requires some explanation itself: The group is a project of agricultural biotech firms meant to buttress the industry’s reputation.GMO Answers, which was launched in the summer of 2013 to help improve the impression of genetically modified foods in the U.S., is a project of PR giant Ketchum. Funding for the effort comes from agricultural biotech companies, including Monsanto and Syngenta.
Monsanto, which sells seeds that have been genetically altered so crops can survive the company’s glyphosate weedkiller, was facing pressure in many states to label foods containing GMOs, or genetically modified organisms. GMO Answers was created as a website where people could have questions answered by supposedly “independent” scientists.
The New York Times reported in 2013 that GMO Answers would embrace a more “transparent” approach in addressing critics, who accuse big agricultural companies of “purposely hiding information.” Around the same time, Politico reported that Monsanto shook up its internal PR shop and began a “charm offensive,” visiting newsrooms across Washington.
Wednesday, 30 March 2016
2015 report focuses on the 39 commitments that range across the Creating Shared Value (CSV) focus areas of nutrition, health and wellness; water and environmental sustainability; rural development, human rights, and people, to provide the reader an overview of Nestlé’s material issues and activities in these areas. Nestlé’s societal commitments, first published in 2012, were developed in consultation with external stakeholders and provide the reader with a clear sense of the strategic direction and standards of the company. A more detailed version of the reportis also available on the company’s CSV page.
Friday, 4 March 2016
Tuesday, 1 March 2016
Wednesday, 10 December 2014
click here .
Monday, 9 December 2013
The goal of the initiative, called “Strategy for Good”, is to make it easier to young social entrepreneurs to develop a strategy and produce an effective business plan, through a mentoring program, at no cost to all selected applicants.
The initiative that was launched by the Costas Kataras Organisation , supports young social entrepreneurs - involved in the marriage of good business principles with the desire to solve social problems, improve the environment, and empower communities- that need advice and / or mentoring in order to develop proper Strategy and/or Business Plans. Applicants could send email to: firstname.lastname@example.org
Wednesday, 30 October 2013