There’s a new talk in the marketing world now and it has to do with… movements. The goal is to use people as Media, exploit their causes and , ultimately, find and push their buy button in their brain . How? This is where the book ‘Uprising: How to build a brand and change the world by sparking cultural movements’ explains how brands can become part of something that is changing the advertising industry. Author Scott Goodson is founder and chairman of the agency, StrawberryFrog. Perhaps a good read for selfish brands with a vision to become tiny hidden persuaders and manipulators, exploiting the so-called Social (?) Media.
Thursday, 30 August 2012
Tuesday, 28 August 2012
Monday, 27 August 2012
New campaign finance reports reveal that Monsanto Co. just contributed $4.2 million to defeat Proposition 37 in California / US, which would require labeling of genetically engineered food, according to consumer watch dog Right to Know . That is the largest contribution in the race. Total contributions from major global brands to defeat Proposition 37, amount to $25 million.
Thus far, the “Big 6” pesticide companies (Monsanto, Dow, BASF, Bayer, Syngenta and DuPont) have contributed $13.5 million to defeat Proposition 37. See details in the link. http://www.carighttoknow.org/monsanto_gives_4_2_million_to_kill_california_gmo_labeling_initiative
Monday, 20 August 2012
Σε αφανισμό οδηγούνται οι μεγάλες ελληνικές βιομηχανίες από τις εξοντωτικές τιμές του φυσικού αερίου