JWT, one of the world's largest advertising agencies, has released its fourth annual year-end forecast of key trends that will drive or significantly impact consumer behavior in the year ahead.
According to JWT, major trends for 2009 include the energy race, which will heat up as nations, corporations and research institutions compete to find cheaper, renewable and more eco-friendly energy sources; simple pleasures, which cash-strapped consumers will favor over extravagant indulgences; and a new "we over me" attitude toward addressing social problems.
Other key trends cited in the report "10 Trends for 2009" include:
- Redistribution of Power: 2009 and beyond will see widespread power-structure shifts in the political, economic and social spheres.
- The Mobile Device as the Everything Hub: As the availability of wireless broadband expands and the cost of advanced phones drops, the mobile device will become the preferred hub for digital communications.
- The Small Movement: Everything is getting smaller, from stores to cars to mobile technology to packaged goods.