Friday, 4 March 2016

Why organizations must look beyond corporate-social-responsibility initiatives to truly engage


Antibusiness sentiment is nothing new. Yet mending the rift between big business and society isn’t merely a worthy goal—it may represent a new frontier of competitive advantage, profitability, and longevity for today’s organizations. In Connect: How companies succeed by engaging radically with society (PublicAffairs, March 2016), L1 Energy chairman and former BP chief executive officer John Browne, McKinsey’s Robin Nuttall, and entrepreneur Tommy Stadlen offer a practical blueprint for reconciling companies and communities. Read more about this topic from McKinsey here  .

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