Every year, the IKEA Foundation donates €1 for every soft toy sold in participating IKEA stores in November and December. The donation goes to Save the Children and UNICEF , and is spent on children’s educational projects.
The IKEA Foundation was able to donate €12.4 million in 2011.
Since 2003, the Soft Toys for Education campaign has: raised €47.5 million, supported over 70 projects in nearly 40 countries, helped more than 8 million children receive a better education.
The projects improve education in Asia, Africa, and Central and Eastern Europe. With the funding, program partners help schools become more child-friendly with well-trained teachers for all children, girls and boys, including those from ethnic minorities and those with special needs.