Wednesday, 25 November 2009

The “Nice Way” business advantage, now in a series of lectures




A number of new research findings, recently published bestseller books (ie The Brand Bubble, John Gertzema, Chief Insights Officer, Young & Rubicam / WPP Group, November 2008 and The Spirit Level: Why More Equal Societies Almost Always Do Better, Richard Wilkinson and Kate Pickett, 2009) and the winning business strategies of a new species of Nice Brands / Corporations that is now emerging (ie Patagonia ) as predicted in the book Nice Capitalism by Costas Kataras , are all confirming the advantage of the Nice Way strategy and Costas’ unique foresight ability to foresee the shape of things to come in the new corporate world. The Nice Way initiative of The Costas Kataras Organization includes information, ideas and advice equipping organizations for a competitive advantage in times of turbulence, delivered through a number of tools, including: lectures, presentations, seminars, workshops, strategic foresight, scenario planning, studies, market intelligence, consulting, counselling, networking tools and others, based on Costas Kataras’ fascinating book Nice Capitalism. Lecture topics include: A New Paradigm: The Application of “Chaos Thinking” to Strategy, The European Effect: Is Corporate Europe Beginning to Surpass America? , Restoring Confidence in the Corporation: Rethinking the Business of...Business, The Uncertain Future of Brands: The Next Colossal Corporate Challenge?, The Economics of Happiness: Mastering the New Competitive Advantage ,The Revenge of the Psych: Is Consumers’ Dominance Over Corporations Near?, Rethinking Marketing: Surviving in a New, Polarized, World. More info and a short description of the Nice Way series of lectures, is now availiable.

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