tag:blogger.com,1999:blog-4978317550824710167.post8439922574443269607..comments2023-06-11T17:28:22.159+03:00Comments on Costas Kataras BLOG: Brands in search of a more enlightened form of capitalism?Unknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4978317550824710167.post-14503886015313842482011-08-17T23:18:42.544+03:002011-08-17T23:18:42.544+03:00Yes Anna. I did. From my point of view is of inte...Yes Anna. I did. From my point of view is of interest to observe that a growing number of people from the branding / advertising profession are believing now that we have to replace capitalism with something.. nicer. This also deconstructs in a way, all the current approaches in branding. Arrogant brands, totally representative species of shellfish capitalism, are now replaced by new species of brands.. Nice Brands. That was the very essence of my book few years ago. I continue my research work on that front and in the new Brand Ecosystem in general. Soon I will be in a position to announce some interesting findings, including some intelligent tools that measure a brand’s adaptation and survival potential. Interesting stuff!:https://www.blogger.com/profile/09998589057235727589noreply@blogger.comtag:blogger.com,1999:blog-4978317550824710167.post-45730282149131198792011-08-17T20:54:21.219+03:002011-08-17T20:54:21.219+03:00Costas did you listen to the podcast interview I d...Costas did you listen to the podcast interview I did with him?Anna Farmeryhttps://www.blogger.com/profile/09277665948934923939noreply@blogger.com